People love free stuff and discounts, so use this fact to get new customers in the door. Facebook, Twitter, StumbleUpon and other social media platforms are easily-accessible and proven ways to profile your company as well as offering channels to new and potential new customers.ħ. If you want to expand your reach, get online and become familiar with the more recent methods of expanding your business' footprint as well as engaging new customers. This is particularly the case in the business world. The key is to show your flexibility, openness and innovation so that potential clients and customers will be drawn to your company.Ħ. If you are in the one-on-one consultative business, mix it up once in a while and perhaps engage another consultant or two. If your business is primarily retail, consider providing a form of consultative services every so often. Spread your net far and wide and step outside your comfort zone in order to differentiate yourself to your potential customers. As well, being part of an industry association often allows you to have access to training, upgrading or accreditation courses in your field of business – which will give you the competitive advantage in the marketplace.ĥ. Member associations for your particular area of business are key to networking but also showcasing your skills. What are the latest trends in your area of business? Who are the industry leaders, movers and shakers? What's coming up on the horizon? What's changed in the past few years? All of these questions and more should be easily answered by you or your employees in order to have your company viewed as a leader in its field.Ĥ. You never know who you might meet and where that meeting may take you.ģ.
Always have your business cards handy and your one-minute elevator pitch ready to go. Go to business functions, join chambers of commerce, attend trade shows. Socialize at both industry and non-industry events and don't be shy about pitching your business and engaging new people. Before you set out to gain new clients ask yourself the following questions: Who is my ideal customer? What makes them tick? What can my business provide them that will make their lives better or more efficient? Knowing the answers to these questions will give you a foothold in acquiring new clientele or customers.Ģ.
Knowledge is power, and knowing just whom you are targeting for business will put you one step ahead of your competitors. Whether you're in a service industry, retail or otherwise, there are some tried and true methods for expanding and keeping your customer base evolving:ġ. After all, having a steady stream of interested parties who become paying clientele is the benchmark of a successful business. If you're a small business owner, you're likely on the lookout for new customers on a fairly regular basis.
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